As an independent creative company, in order to better understand the audiences we reach, we had to start by better understanding ourselves. Our philosophy is, the people influence the work. Through our own growth and learnings, as well as client needs, our Multicultural and Inclusion Strategy practice was born. Our practice puts people and culture at the center, and recognizes that one size doesn’t fit all.
Looking to learn more?
JANIS MIDDLETON SVP Executive Director of Multicultural and Inclusion Strategy
Hey there, I’m Janis Middleton! Looking to learn more or have questions about our resources? I’m more than happy to discuss our diversity and inclusion efforts with you.
Let's Chat: janis.middleton@guidedbygood.com
We influence the culture by:
Partnering with a leading diversity consultant Al Vivian to facilitate internal focus groups
Developing an internal Diversity & Inclusion Council and officer leadership
Identifying barriers to hiring diverse talent and recruiting with intention
Advising agency leaders using a top down approach
Building internal strategies and outline SMART goals to amplify inclusion for employees
We influence the work by:
Identifying business cases for our client partners around investing in diverse resources for multicultural work
Identifying barriers to inclusive work from creative to media planning
Investing in research tools and platforms to truly understand multicultural audiences
Developing strategies rooted in data to help our clients meet their business objectives and goals
Measuring the impact of inclusive work